Welcome!

Hi, I'm Sophie, a Fractional CMO, founding partner at fractional.sg, former co-founder of cove.sg, ex-FMCG marketer and veteran marketing geek, based in Singapore.

I'm passionate about working with startups, scale ups and SMEs to step-change their growth in a sustainable way.

If, like me, you consume lots of marketing content you've probably found that the majority caters to large and established brands and comes from a very US/Europe perspective.

This newsletter is specifically for startups, scale ups, and SMEs in APAC.

The goal is to provide you with interesting perspectives on the constantly evolving marketing space and, more importantly, tried-and-tested practical tips to help you level-up growth for your company and for yourself.

All advice is tailored early stage and small to medium brands (both B2C and B2B), which require a different approach to the global, market-leading brands most marketing content is aimed at.

As well as musings on various marketing topics, I'll be sharing lots of "How to do it" guides informed by real-world experience developing and growing brands across multiple B2C and B2B categories. All with examples and references relevant to the APAC region.

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