who we are

Sophie Jokelson is an entrepreneur and career marketer who has built and scaled brands across sectors including food, healthcare, pharmaceuticals, prop-tech, real estate, travel and e-commerce.

Sophie has spent the past five years as co-founder and CMO of a pan-Asian consumer prop-tech business. She built the company from zero to eight figure revenues, in three geographies, with several rounds of funding raised from venture capital, private equity and strategic investors.

Prior to this, Sophie spent eight years in FMCG where she honed her craft in Brand Strategy, Product Development, Market Expansion, Advertising and Communications, Pricing and Commercial Strategy.

Originally from the UK, Sophie has lived and worked in Asia for the past seven years and has worked in markets across Western Europe, Australia and NZ, Southeast Asia, China and South Korea.